Written for the person who has ten minutes in the morning and four platforms to get through. No statistics we cannot stand behind.
Most reports fail because the business argues the review is untrue. Google does not remove reviews for being untrue. It removes them for breaking a policy.
Keith Matthew Borg
Read itA template is a starting shape, not a finished reply. Here is the shape for each rating, and the three things you have to change every time.
Justin Ciappara
We wrote a guide telling you to ask vendors this question and then did not answer it about ourselves. Here is the answer.
Justin Ciappara
It is out of ten, it is an average of six separate questions, and the one that moves it most is the one nobody manages.
Keith Matthew Borg
The honest answer has two parts, and the second one matters more: the number, and how many reviews are behind it.
Justin Ciappara
Most advice on collecting reviews was written for the United States. If you operate in the EU or the UK, the email you were told to send is a regulated one.
Justin Ciappara
Every platform in one inbox, the themes already pulled out, and replies drafted in your voice for you to approve. It takes about ten minutes a morning, which is the entire pitch.
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Your listing is the one page where a competitor's price can appear beside your name. That changes what you should be doing with it.
Keith Matthew Borg
There is no way to post a TripAdvisor reply programmatically. Any product that implies otherwise is doing something you would not agree to if asked.
Keith Matthew Borg
One review left on Hotels.com can appear under your Expedia listing. That is the single most useful thing to understand about this platform.
Keith Matthew Borg
The technical part takes an afternoon. The part that gets sites penalised is the decision about which reviews to show.
Justin Ciappara
Most of a review's work is done before anybody reads it. Understanding that changes where you spend your effort.
Justin Ciappara
A hotel guest decides weeks ahead. A diner decides in the street, on a phone, in about ninety seconds.
Keith Matthew Borg
Every vendor lists the same eight features. Here is what each one means in a working week, and what to ask before you believe it.
Keith Matthew Borg
Read itThey are not four versions of the same score. They are four different questions, asked of four different people.
Justin Ciappara
The loudest review is usually about something that happened once. The costly one is the mild note a hundred guests made in passing.
Keith Matthew Borg
Nobody files them as sales. They sit under a photo of a plate, asking whether you can seat six on Friday.
Justin Ciappara
Your listing is doing more selling than your website. Most restaurants have never finished filling it in.
Keith Matthew Borg
The reviewer has already gone. Everything you write is for the next person who reads it.
Keith Matthew Borg
Most guests who would happily leave a review never do. The gap is almost always friction, not goodwill.
Justin Ciappara
A four-star review can contain a worse problem than a one-star one. Reading by score will never show you that.
Justin Ciappara
Read itConnect your platforms and see every review in one place, with the themes already pulled out.
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