Written for the person who has ten minutes in the morning and four platforms to get through. No statistics we cannot stand behind.
Most of a review's work is done before anybody reads it. Understanding that changes where you spend your effort.
Justin Ciappara
A hotel guest decides weeks ahead. A diner decides in the street, on a phone, in about ninety seconds.
Keith Matthew Borg
Every vendor lists the same eight features. Here is what each one means in a working week, and what to ask before you believe it.
Keith Matthew Borg
They are not four versions of the same score. They are four different questions, asked of four different people.
Justin Ciappara
The loudest review is usually about something that happened once. The costly one is the mild note a hundred guests made in passing.
Keith Matthew Borg
Nobody files them as sales. They sit under a photo of a plate, asking whether you can seat six on Friday.
Justin Ciappara
Your listing is doing more selling than your website. Most restaurants have never finished filling it in.
Keith Matthew Borg
The reviewer has already gone. Everything you write is for the next person who reads it.
Keith Matthew Borg
Most guests who would happily leave a review never do. The gap is almost always friction, not goodwill.
Justin Ciappara
A four-star review can contain a worse problem than a one-star one. Reading by score will never show you that.
Justin Ciappara
Connect your platforms and see every review in one place, with the themes already pulled out.
Start free for 14 daysNo card required